Welcome to La Galerie Dior!
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Welcome to La Galerie Dior!
The application allows you to enrich your visit and discover exclusive content.
04.3
A Story of Dresses
The invitations had been sent out, the seating plan for the guests carefully crafted. Journalists, friends of the House, professional buyers from the world over, and then private clients attended eagerly, ready to discover the line for the next season.
“Hidden behind the grey satin curtain which divides me from the salon, I listen eagerly to the greeting accorded to the first showing of my dresses: for this is the moment of their true debut.”
As silence settled in the salons of 30 Avenue Montaigne, the “announcer” called out the name chosen by Christian Dior for each look just before the model took her first step.
The show followed a schedule which was very carefully defined during the entire preparation process, as “a just balance must be kept between day dresses, elaborate toilettes and evening dresses”, in Christian Dior’s own words. But it still had to be an event: “A couturier who aims to present a two-hour dramatic spectacle without benefit of either plot or interval, is faced with trials undreamt of by the ordinary theatrical producer,” he continued in his memoir.
The success of a line stemmed from the attention to the finest details; as it was revealed to the public, each new collection embodied the changes of its era, expressing as much an art de vivre as the designer’s own vision.
Next Room
05
The Dior Palette
04.3
A Story of Dresses
The invitations had been sent out, the seating plan for the guests carefully crafted. Journalists, friends of the House, professional buyers from the world over, and then private clients attended eagerly, ready to discover the line for the next season.
“Hidden behind the grey satin curtain which divides me from the salon, I listen eagerly to the greeting accorded to the first showing of my dresses: for this is the moment of their true debut.”
As silence settled in the salons of 30 Avenue Montaigne, the “announcer” called out the name chosen by Christian Dior for each look just before the model took her first step.
The show followed a schedule which was very carefully defined during the entire preparation process, as “a just balance must be kept between day dresses, elaborate toilettes and evening dresses”, in Christian Dior’s own words. But it still had to be an event: “A couturier who aims to present a two-hour dramatic spectacle without benefit of either plot or interval, is faced with trials undreamt of by the ordinary theatrical producer,” he continued in his memoir.
The success of a line stemmed from the attention to the finest details; as it was revealed to the public, each new collection embodied the changes of its era, expressing as much an art de vivre as the designer’s own vision.